My novel has been out for a month. I’ve learned a lot in those four weeks, and I reckon I’ve barely scratched the surface.
While the sales have not met my (rather high) expectations, I have not given up. (After all, it’s only been a month.)
While I look at new and more ways to promote ShaftAways, one conundrum I face face is the predicament of tall vs. wide. By this I am referring to the sales channel(s) I choose. I launched it by going wide, making it available in multiple stores: Amazon, Nook, Kobo, 24 Symbols, iTunes (or i Book).
However, the best performer by far has been Amazon. In fact, Kobo and iTunes have resulted in no sales whatsoever. Granted, I have not promoted those stores/links too much.
So why not just leave them there, just in case? Because of Amazon’s book promo system. In order to offer promos (sales, freebies, etc.), authors are required to enroll the book in KDP Select, which makes it available to borrow for free through Kindle Unlimited. (Authors are then paid on pages read calculation).
I have no issue with Kindle Unlimited, however one of conditions for enrolling a book in KDP is Amazon exclusivity. This forces the the author to go tall, and I would be required to remove ShaftAways from all other stores. This answers the question: Why not just leave them there?
And while they are not selling well in other stores, I am in contact with reviewers and am enrolled in upcoming promotions that link to the other stores.
The KDP Select operates on 3-month contracts, so I may give it a go, depending on how the other promos turn out.